Rangers have issued a rallying call to the Ibrox crowd and urged fans to play their part in the bid for the Premiership title this term.
Danny Rohl’s side recorded a seventh successive win in all competitions as they earned a first Europa League victory of the campaign against Ludogorets on Thursday night.
Now all eyes are on the visit of Dundee and what could be a defining weekend at the top of the table. Hearts lead the way in the Premiership and are six points clear of the Old Firm as they gear up for the visit of Celtic on Sunday afternoon.
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Rohl has rejuvenated Rangers on and off the park since his arrival at Ibrox in October. The German has been backed from the boardroom during the January transfer window and the club have now called for the supporters to follow that example in the coming months.
A club statement read: “Rangers today launched a new campaign, “Ibrox Isn’t Ibrox Without You”, as the club heads into an important run of fixtures.
“The campaign is built around a simple idea: Ibrox comes alive when it’s full. The noise, the energy, the commitment from the fans, and that backing can give the team a real lift when matches are tight.
“With Danny Rohl and his staff in the dugout, new faces through the door, and the team putting together seven wins in a row, there’s a sense of momentum building at exactly the right time.”
The campaign has the tagline of ‘Full house. Full voice. Full ninety.’ A video has also been produced with a message to supporters, outlining the impact that their backing from the stands can have on Rohl and his players.
Rangers have six home league matches – including the visit of Celtic in March – to come before the top flight split. The defeat to Roma is the only reverse that Rohl has suffered on home soil and the fortunes at Ibrox will go a long way to determining the outcome of a tight title race.
Chief Communications & Marketing Officer, Greig Mailer, said: “This has come about off the back of some conversations we’ve had with fans recently, and from what we’ve been hearing on their podcasts. There’s been a lot of talk about the difference the fans make in a run-in like this.
🏡 Ibrox Isn't Ibrox Without You.
Full house. Full voice. Full ninety. pic.twitter.com/viq2MI2CZ9— Rangers Football Club (@RangersFC) January 23, 2026
“That got us thinking. With Danny in place and with the squad strengthened, there’s a real opportunity in front of us.
"We all know the impact that a full house at Ibrox can have. We wanted to build something around that and to reflect the togetherness that is growing between the fans and the team.”
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