M&S has unveiled a new luxury lingerie collaboration with British label Coco de Mer, with prices starting at £15 for pieces featuring delicate lace, satin and statement detailing.
The limited-edition collection launches today, October 15, bringing together M&S’s expertise in fit and value with Coco de Mer’s more sensual designs.
The 24-piece range spans four collections, with prices from £15 to £55 and sizes from 30–42 A-H and XS–XL.
It will be available online at M&S.com and in selected stores at London Pantheon and Handforth, Manchester.
The launch comes as M&S celebrates 100 years of fashion and Coco de Mer marks its 25th anniversary.
M&S lingerie collection features four distinctive ranges
The collection includes four ranges, each with its own style, from romantic lace to dramatic embroidery and rich satin.
Reverie is the hero range, featuring emerald-green satin and Art Deco-inspired embroidery. Standout pieces include a High Neck Plunge Bra and a signature Body.
Belle takes a romantic approach, combining eyelash lace and satin in crimson and black.
Enigma brings together intricate embroidery, subtle metallic accents and satin, with statement plunge bras and soft bralettes.
Siren features floral embroidery, midnight-blue tones and contemporary cut-out details.
Among the pieces are an Open Balcony bra priced at £40, a Feature Front Balcony bra at £38 and a Basque costing £55.
Shoppers can also find a Body for £55, a Suspender for £15, a Brazilian for £16 and a Miami style for £16.
M&S and Coco de Mer join forces
London-born model Alva Claire fronts the campaign, which celebrates confidence, individuality and self-expression.
Charlotte Davies, Lingerie Director at M&S, said: "For more than 100 years, M&S has helped women feel confident through beautifully designed, innovative lingerie that combines exceptional fit, quality and value.
"This collaboration with Coco de Mer felt like a natural partnership because we share a belief in the power of lingerie. By bringing together M&S's trusted expertise with Coco de Mer's distinctive design perspective, we've created something truly special and entirely new for our customers.
"From premium fabrics and beautiful detailing to inclusive sizing and accessible price points, this is lingerie designed to be experienced as much as admired."
Recommended reading:
- Starbucks launches new Halloween black cat cups and gifts – and prices start at £3.95
- Aldi £24.99 candle advent calendar that's a dupe for Jo Malone and Yankee Candle
- UK manufacturing drives surprise growth as factory output surges in 'Burnham boost'
Lucy Litwack, CEO of Coco de Mer, said: "Bringing together two lingerie icons felt like a natural partnership.
"M&S has earned the trust of generations of women by understanding their lives and their needs, and at Coco de Mer, we’ve always believed that beautiful lingerie should be defined and enjoyed by women, for themselves.
"Together, we’ve created a collection that combines beautiful design, exceptional craftsmanship and everyday wearability with a sense of luxury and indulgence.
"From sumptuous satin and delicate lace to signature detailing throughout, these are pieces designed to feel every bit as good as they look."
What's your favourite M&S collab? Tell us in the comments below...
Share